The craft & science of branding produce results which are measurable. To understand great brands, we need to understand the elements that go hand in hand in the making of such brands.

– Peter Pek

Branding Strategy, Corporate & PR Work

Peter Pek’s work in brand strategy and management has given him the opportunity to work with some of the greatest brands in the world

With a proven track record and over two decades of experience in branding, Peter Pek has become a choice strategist when it comes to branding, public relations and media management. Peter Pek’s corporate work has provided him with extensive experience across many industries. Peter provides full consultancy in the areas of branding, advertising, design, publishing and public relations for many large corporate clients.

  • Arab Banking Corporation
  • Avenue Capital
  • BAA Heathrow & Gatwick Airports
  • Barclays Bank
  • BMW
  • British Airways
  • British Telecom
  • Citroen
  • Coca-Cola
  • Country Heights
  • Dell Computer Corporation
  • KFC
  • Lloyds Bank
  • NCR
  • Microsoft
  • MTV Europe
  • Prudential
  • Red Bull
  • Rotary International
  • Sky TV
  • Sony Playstation
  • Superbrands
  • Swedde Bank
  • Telecom Italia
  • Toyota


Peter Pek has worked on a wide variety of publications around the world

Peter was a columnist for Sydney-based Livewire magazine from 1987 to 1989. In 1994, he worked on the design for Microsoft magazine and SkyPlus magazine for Sky TV. In 1995, he was appointed designer to The Voice newspaper – Eurpore’s largest Afro-Carribean publication.

He was the chief Creative Director responsible for the launch of New Nation newspaper, a British tabloid from a company of Elizabeth Murdoch in 1996. From 1997-1999, Peter worked with The Guardian and The Observer newspapers on a project basis. He was also the Creative Director of Galazee magazine for Zee TV.

He was appointed Editor-in-Chief of Food & Beverage magazine from 1999 to 2000. Based in Manila, it is the largest trade and consumer F&B publication in the Phillippines.

In 2001, Peter brought the Superbrands project to Malaysia. It was here in 2002, that he co-edited and published the hugely successful coffee table, hardcover book, “Superbrands: An Insight Into More Than 80 of Malaysia’s Strongest Brands”, ISBN 983-40878-0-2.

Peter has also published papers on branding which have been presented at conferences and workshops around the world. Currently, he is working on several articles on brand strategy and management.


In 2007, Peter appeared in The Firm, Malaysia’s first corporate reality television series produced by Popiah Pictures and ntv7. Hosted by Peter and Chan Boon Yong, the show was directed by award-winning director Ng Ping Ho of Kopitiam fame.

In The Firm, a group of professionals compete in an elimination-style competition to find the next corporate high-flyer. The show attempts to separate the weak from the strong, the under-achievers from the over-achievers, and the followers from the leaders. Only the strongest will survive.

Each week, candidates compete in a series of tasks dealing with different business disciplines, that are imperative to the success of a corporate professional. Some of these include branding, public relations, promotions, and catering to target markets.

Peter was the first person on national television to use the show’s catch phrase, “You’re terminated!”. The show premiered prime time nationwide on ntv7 and Astro Channel 7 on 24 June 2007. The Firm Season 2 premiered on  ntv7 and Astro Channel 7 on 2 August 2008.


The first branding talk show on radio

Peter Pek was the first to host a branding and podcasting talk show in  Malaysia.

On 1 January 2008, he began hosting his own branding talk show, Brand Malaysia with Peter Pek on Radio24. The show was the first radio branding talk show in Malaysia. The show began podcasting episodes through the show’s website in March 2008, making him one of the few Chief Executives in Asia and the first in Malaysia, to podcast.

Broadcasting on the 93.9FM frequency, Radio24 is the first and only 24-hour news and talk radio station in Malaysia. The station broadcasts domestic, regional dna world news through hourly news bulletins, half-hourly news highlights and breaking news, as and when they happen, through live coverage and cross-overs. The station also has an array of talk shows. It also airs at frequent intervals, traffic, weather and stock market reports. The station also provides live audio streaming through its website.

Speaking Engagement, Papers & Lectures

Peter Pek speaks at many conferences and conducts several workshops every year. A sought after commentator by the media, following are some conferences and workshops that he has presented at:

  •  Corporate Image & Branding, Kuala Lumpur (Asia Business Forum)
  • Rotary International Publicity Workshop, Kuala Lumpur (Rotary International)
  • Globalizing The Local Brand: Pilot Your Brand Across Borders, Kuala Lumpur. Workshop (KCOM)
  • Lecturer – Asia Retail Conference – Succeeding in the Year Ahead (Davos Management Institute)
  • Property Investors Conference: How Branding Adds Value to your Investment, Kuala Lumpur (SKB)
  • Pharma Forum – Strategically Brand & Position your Company to increase Market Presence in the Pharmaceutical Market, Manila (Asia Business Forum)
  • BrandVantage 2006: Reinforcing and Strengthening Best Brand Management to Increase Brand Equity. Co-branding – Strengthening the Strategic Alliance, Kuala Lumpur (Marcus Evans)
  • Corporate Image & Branding – Common Cause, Uncommon Value: The Corporate Brand as a Growth Driver, Kuala Lumpur (Asia Business Forum)
  •  MICPA Business Forum 2005: Broadening Business Horizons – Malaysia & Beyond, Kuala Lumpur (Malaysian Institute of Certified Public Accountants)
  •  Internal Branding & Communications, Kuala Lumpur (Asia Business Forum)
  • Brand Building: Leading Brands Management Development and Strategic Planning, Dubai, UAE (Insignia)
  • Advertising & Promotions Conference, Kuala Lumpur (Asia Business Forum)
  • Advertising & Promotions Conference, Singapore (Asia Business Forum)
  •  The National Conference on Strategic Marketing & Branding 2004, Kuala Lumpur (Asian Strategic & Leadership Institute – ASLI)
  • Winning Competitive Conference, Kuala Lumpur (Marcus Evans)
  • Winning Competitive Conference, Kuala Lumpur (Marcus Evans)
  • Raising the Profile of Your Franchise Business, Kuala Lumpur (Malaysian Franchise Association)
  • Brand Building Workshop, Kuala Lumpur (Federation of Malaysian Manufacturers)
  • China – Global Business Seminar, Kuala Lumpur (Premier Edge Conference)

Older engagements have been archived