Business Times calls him a “Branding Guru”, and the Malay Mail describes him as “Asia’s leading brand strategist”. With clients from Sydney to Singapore, Bangkok to Beijing, Tokyo to Toronto, London to New York, Peter Pek is one of the world’s leading brand strategists.

Peter was a corporate leader and judge on Malaysia’s top rating English language corporate reality television series The Firm on ntv7, and was host of Brand Malaysia with Peter Pek on Radio24 on 93.9FM, the first branding talk show in the country. He was also one of the few CEOs in Asia and the first in Malaysia to host a branding podcast that is listed on Apple’s iTunes.

With over two decades of work in the branding, print, design, publishing, media, PR and advertising industries on three continents, Peter has worked as a Brand Strategist, Brand Consultant, Editor, Writer, Graphic Designer, Art Director, Creative Director, Communications Advisor, PR Director, Crisis Management Consultant and Media Analyst. He has worked with a significant number of the world’s leading brands through many of the top branding, advertising, design, publishing and PR houses in Asia, Europe and Australia.

Educated in Australia, Peter was formerly based in London for nearly 10 years, where he produced work for numerous global branding and advertising agencies including Brand Mercatus (now Mercatus+), Dewynters, Euro RSGC, Hill & Knowlton, McCain Noel Johnson, Pile Probert Kelly, J. Walter Thompson, Saatchi & Saatchi and Wunderman Cato Johnson.

Peter is credited for bringing the Superbrands project to Malaysia and was the publisher and co-editor of Superbrands Malaysia’s first book project in the country, and a member of the country’s first Superbrands Council. He headed the Malaysian operations of the UK branding agency, Mercatus+ for 12 years.

He is a Fellow of the Public Relations Consultants’ Association and a former Honorary Secretary of the International Advertising Association (Malaysia).

Peter supports the work of several charities, but is particularly active in his work for Rotary International. He is a past President for the Rotary Club of Gombak, Kuala Lumpur, and was its Honorary Secretary (2004), Vice president (2006) and President Elect (2007). He became its President in 2008.

He has also served in Rotary International District 3300 on a District level in several capacities, including a District Secretary for several years, a member of the District Training Team, as well as Chairman of the District IT and PR Committees.

Peter is currently the Chief Executive of the World Branding Forum and the Executive Producer of the Forum’s brand recognition programme, the World Branding Awards.

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